We were approached by Velo as they wanted a series of reels that had the feel of content native to socials, something they were struggling to create. We solved this problem by stripping back the production process to create that ‘User Generated’ feel they were after.
The aim of these videos were to introduce Nicotine Pouches to a British audience which may be more unfamiliar to them. We worked with the client to create a series of scenarios in everyday life one could enjoy a Velo in, for example: getting a haircut or waiting in the airport.